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PORTRAIT

38 years in the service of welding

Contact: José Barreto

The handshake is sincere,  the eyes are sparkling. Over the last 38 years, Fernand Raïola has been the welding specialist in the region of Montpellier. As time for retirement had come, SAF welcomed Mr. Raïola in  Saint Ouen L’Aumône, to congratulate him for his career as well as for his passion of welding.

"Born in Alger, I arrived in Toulouse in 1962. Once married, I joined Chatenet company, SAF  distributor based in Montpellier selling principally flowmeters and blowpipes. In 1997, the company integrated Autodistribution ”.
Able to fix, to repair, to give advice, Fernand developed the welding activity, becoming the SAF reference. Being an excellent sales representative, he could sell an automatic machine to Alstom as well as a TIG power source to a butcher. His personal device : “Listen to the customer, propose solutions, customers are my livelihood,  my priority is not to disappoint him.”

He took over the customer problems, sharing with him his passion for technology. As soon as a product was launched on the market he had to immediately propose it, becoming the second best sales rep of PRESTO.

“ When the compressed air plasma cutting was launched, every day, I had to do 3 to 4 demonstrations. ” A way, respecting the competition, to be ahead of my competitors. “ We do not always win, and today selling is more difficult. Although the relationships are still very important, the price pressure is much stronger. ” Fernand is leaving the company, being nostalgic. “ I am afraid I already miss the human contact. ”

We are already missing his competence and his involvment.